Our approach to creativity
Creatività Co. is a Creativity Lab, born to help people and organizations solve problems through creativity and design. We take our cues from how living systems survive, reinvent and grow — then apply them to strategy, teams and organizations.
Reapply what exists
noun. ex·ap·ta·tion
A trait, feature, or structure of an organism or taxonomic group that takes on a function when none previously existed, or that differs from its original function which had been derived by evolution. It's the capacity of viewing the opportunities of reapplying ideas and tools for unrelated tasks, or to solve emergent problems.
Survive the change
noun. ad·ap·ta·tion
An adaptation can be structural, meaning it is a physical part of the organism. An adaptation can also be behavioural, affecting the way an organism responds to its environment. An example of a structural adaptation is the way some plants have adapted to life in dry, hot deserts. We apply this survival strategy and combine it with creativity to achieve higher orders of problem solving.
Grow beyond the curve
noun. ex·po·nen·ti·al·i·ty
A set of accelerated growth patterns, forms and strategies recognized in the patterns of nature — most commonly present in technological evolution — which can be applied as an opportunity for any human initiative to expand (to conquer more space and attention) in a given context seeking growth. That is, the applicability of technological exponentiality to any other feat of humanity.
Why it matters
Adaptive organizations are designed to adjust quickly by modifying their competencies, structure and workflows to respond to new challenges. Nature has been solving that problem for a very long time; we simply pay attention.
The game of business is different, and will change again tomorrow. The only way to survive in the infinite game of business is to constantly learn and experiment with new ways of gameplay.
A first meeting on how we do business — no cost, no funny business.
